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AC Milan vs. Liverpool FC

Only a few hours before fate is sealed in Athens, Greece for these two champions.

This very complicated match will take place tomorrow night and I’m already thinking of betting some big bucks on it. The excitement of being able to reach the final and compete head to head against each other at the end of this elimination process from out of 70 teams, can only be surpassed by the excitement of actually getting a chance of “killing each other” (let’s hope figuratively speaking, right?) to finally hold the legendary Champions League Cup and settle that years long question of who should’ve been the real champion? AC Milan or Liverpool FC.

Now the real “champion” is not only going to be the undisputable winner of the League but they’re also going to earn an estimated 100 million euros for television broadcasting rights, endorsements, players value and ticket sales. This information comes from a study released on Tuesday by the good anti-online gambling people of MasterCard (http://www.mastercard.com/) the official sponsor for the Champions League.

Funny that it would be MasterCard themselves sponsoring one of the mega soccer events in Europe and one of the most important for sports bettors around the world, when MasterCard has repeatedly made clear they are completely against, and will not authorize, any type of Internet gambling transactions. Now, you can’t really blame that on their company alone, since this is all part of the Wager Act passed recently, but… I don’t know.

I’d just think they had to get a slice of the pie somehow, so if all those transactions take place and they can’t “legally” perceive any profit from it, then what the heck?, let’s make our money some other way wouldn’t ya say? (and yes, those bets will take place whether the government, the banks or your wife likes it or not; that’s what local bookies, cash and price per head shops are for. Don’t know what a price per head shop is? Click here: http://www.dailybookie.com/ you don’t want to be the only one left out do you? )

Where were we? Oh yeah I was bashing MC… but hey, you’ve got to give them credit for their smart business moves: MasterCard is now the king of kings when it comes to one of the most (if not the most) lucrative sports in the world: Soccer. They landed their exclusive alliance with FIFA as the official sponsor for the World Cup since it was held in Italy in 1990, and for those of you not familiar, this happens to be the most viewed sports event on earth with audiences of over 3 billion people (reported during the last World Cup held in Germany in 2006). They then moved on to sponsor the next 4 World Cups as well as the Womens’ World Cup, The Champions League, the UEFA European Championship, the Copa America and Copa Libertadores which are two major events with only South and Central American countries participating.

Poor Visa has only been able to sponsor the Olympic games since 1986, and trust me, they also wanted in when it came to the Champions League. This came after they finally realized how many people were madly in love with soccer around the globe. So much so, they had to settle things in court and after Visa had aggressively negotiated with FIFA and had basically taken over the contract from MasterCard, FIFA had to make things over after a judge ordered resolution and MC remained king. According to the good ol’ people at MC, before the World Cup, they had a limited presence in Germany, to cite an example. After sponsoring this event, they had already signed major deals with more than 90% of the German banks thanks obviously to their commercial presence at the time.

My thoughts on all this? I think it plain sucks how they will sponsor the event and produce millions of dollars in revenue but, we, the people, the customers who acquire gigantic debts by using plastic to pay for all the useless crap we buy (I know I shouldn’t have gotten that Wonder Stain Remover and the Steel Abs thingie but shopping tv can be so addictive…), we’re stuck paying for years, work our butts off towards having a good credit standing; basically through a ‘carefully planned strategy’ of licking the banks boots’ so they will smile and think we’re good people and finally let us use our darn credit, but guess what happens?...we still can’t do what we want with it!!!

They show me how great the Champions League is, yet, I cannot use my card to bet on it. Ironic? Sad? Enfuriating? For some. In my case, I’ve learned that everything in life has a way around it. I won’t use my card to bet online (plus I don’t like how they treat me at post-up books), however you betcha I’ll be calling my local bookmaker and having him take my action for this monumental soccer match tomorrow. This guy outsourced his players package offshore and uses a pay-per-head shop so basically I call a toll-free number and tell them what I want. Then he and I settle some other day face to face. The thing is I don’t have to use a credit card… “Neener, neener, neener”...

Ok I’ll grow up now, but the following link is just to show how some other clever fellas also, think outside the box:

http://www.eog.com/news/industry.aspx?id=24574

Finally, I’m all in for Milan. Yeah I had to say it. They’re the dream team right now: Seedorf, Kaka, Cannavaro…I mean really…I’m truly hoping they won’t disappoint me this time; we gotta get this Cup boys, it’s gotta be payback for Liverpool (very sorry Liverpool fans ;)

Stuck in the office? You know when there’s a will there’s a way!...You can watch the game online for £5 / €8 Standard Price and for £2 / €3 for Sky Sports 1 and 2 Digital Subscribers. Here’s the link: http://home.skysports.com/ (oh yeah, you might want to use your Visa or MasterCard for that…lol)

Finally, here’s a video with the penalties for that infamous Champions League Final between AC Milan and the Liverpool FC at Instanbul in 2005. Enjoy!